BlockAvenue, which started as a real estate-focused
neighborhood information site last year, has relaunched as CO Everywhere with
an iPhone app that surfaces location-based info from Facebook, Twitter and
hundreds of other apps.
Users draw a circle on a map in the app and then it surfaces
all the recent Facebook, Twitter, Instagram, Yelp, Groupon posts — and many
others — from the app’s 1,400 sources, and displays them in a feed.
As part of constantly iterating on BlockAvenue “we were
pulling apart (application programing interfaces) and the quantities of social
data and social conversations that we were able to harness by location was
astounding,” CO Everywhere co-founder and CEO Anthony Longo told Inman News.
“The big rock that we uncovered was social data,” Longo
said.
For example, Longo said, he was able to participate in the
recent Jay-Z and Justin Timberlake concert at Fenway Park in Boston even though
he wasn’t there thanks to the near-live video, real-time tweets, Instagram
posts and others he surfaced through the beta version of CO Everywhere.
“It gives a deep connection to a location,” he said, and
“the ability to see a place through everyone’s eyes.”
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