Professional Necessity: Putting Service First

Provided By Realty Times

As the real estate industry responds to economic and technological change, one constant remains: the power of real-life relationships to (positively) influence business transactions, win the respect of potential clients and strengthen existing contacts with buyers and sellers. All of these benefits rely on establishing a presence within your community, where people have a chance to meet you and get a better sense of your expertise - the very essence of your character - so you can be successful. On a practical level, that means landlords and tenants need to know about your skills and the best form of promotion you can practice is intelligent self-promotion. Meaning: you need to let your work speak for itself; and that work - the signage indicating your representation on behalf of commercial or residential clients, your support for various civic organizations, your accessibility, your years of experience - should lead everyone to the same conclusion: that you are a trusted colleague, someone who is there is offer insight and bring parties together.

I write these words from my own experience, aware of the importance of being both a business leader in my community and an active citizen of my community. The two are separate but connected, giving me the opportunity to have a fuller appreciation of the way my city operates and the opportunities available within my area. Again, these advantages follow good individual and corporate citizenship; they are the results of investing in yourself and letting your work (and your favorable recognition) be the ultimate means of attraction. My advice is, therefore, simple: make service your priority, knowledge a necessity and professionalism an unbreakable strength.

Compare these recommendations to the alternative, where the promise of short-term gains and quick marketing does nothing to build permanence for yourself and those you seek to help. Which brings us back to the importance of being part of a real estate business that emphasizes transparency and service. In that situation, in an environment where your peers encourage building sustained relationships between buyers and sellers, and where you work with a real estate firm with a noted reputation for success, you will advance. But these rewards come with distinguishing yourself from the competition, from accepting that you need to immerse yourself in the events and news - the day-to-day lives of your fellow citizens - so you can be a valuable guide for clients.

The best way to accomplish these goals is to consistently deliver for your clients, as opposed to relying on advertising or social media to be a substitute for substance. That is, these tools - all the marketing tactics at your disposal - are only effective if you have a proven ability to unite buyers and sellers, and finalize deals.

The same rule applies to a real estate services company: service and leadership determine everything; they are the effect of credibility and independent thinking. In fact, these lessons mark a return to common principles and a way for all professionals - within and outside of the real estate industry - to succeed.

These recommendations empower everyone, thus earning praise from clients and attention from prospective buyers and sellers. Consider these points a blueprint for advancement, a reminder that real estate professionals can – and should – follow the path of integrity and independence. For this advice helps the public at large.