Ben Kinney on winning clients with KLOUT

Provided By KW Blog

Several months ago, I attended a Ben Kinney Internet Lead Generation training session at the Austin Southwest Market Center.

After the presentation, Ben and I got to talking about how agents communicate with their clients online and how they are using social media platforms to successfully influence people who follow them. The conversation led us to questions about Facebook, Twitter and social media’s return on investment (ROI). At which point, Ben asked: “Have you heard of Klout?”

For those who don’t know, the Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses more than 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.

“Of course I have” I said. “All I see between you, Liz Landry, Mariana Wagner, Jay Papasan, Chris Smith and a handful of other popular social networkers is you tweeting back and forth about how high your Klout score is but What I want to know is how does your Klout score bring in more business? How can we help agents understand the purpose behind communicating in the online environment as a strategy for creating meaningful relationships that turn into clients? In other words, how does Klout = Closings?”

“I think I can answer that.” Thankfully there was a camera handy. Here’s Ben’s explanation on Klout and some ideas for using your influence as an effective marketing strategy to generate more business. To continue reading Ben Kinney on Winning Clients with KLOUT click here...